June 30, 2005 Maxell Establishes Chengdu Office in China Tokyo, Japan, June 30, 2005 --- Hitachi Maxell, Ltd. (President and Chief Executive Officer: Norio Akai) is pleased to announce it will establish the Chengdu Office of the wholly owned group company Maxell Shanghai (formal name: Maxell (Shanghai) Trading Co., Ltd.; Location: Shanghai, China). Maxell has regarded the China market as important to its business strategy and, in addition to the production and consumption center of Beijing, has to date expanded its sales base to the eastern coastal regions including Hong Kong, Shanghai, and Guangzhou. The company aims to expand its China business considerably by establishing an inland base where development has been progressing and future development is anticipated, and by building a sales structure covering all of China. (Office Profile) Name : Maxell Shanghai, Chengdu Office Address : 24F4, Chuanxin Mansion, 18Sec.2, Renmin South. Road, Chengdu, Sichuan Representative : Masaru Kamemoto Date of Establishment : July 6, 2005 Number of Employees : Initial staff of 2 (Local staff) Business Objective : Company product sales promotion and information gathering