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Since a sales company, Maxell Corporation of America, was established in the U.S.A. in 1969, Maxell has been promoting localization of both sales and production. In our sales activities, we have organized several local firms in America, Europe and Asia, and have been supplying excellent service reflecting the needs of our local markets. In the area of production we established a plant in Georgia, U.S.A. in 1979. Maxell Europe Ltd., in Telford, U.K., was set up as a production base in Europe in 1984. In 1987, we established Maxell Electronics (Malaysia) Sdn, Bhd in Malaysia as an Asian production center. Quick supply of quantity goods to our local service systems designed to meet the needs of the local market are the keynotes of our management policy. We emphasize our contribution to the economy, culture and society of the regional market, positively promote the local procurement of necessary materials, expansion of employment, transfer of technology, and re- investment of profit obtained from the local operation into its manufacturing facilities and other cultural and social activities. Our goal is to internationalize through the concept of prosperous co-existence.

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